Coca-Cola Is Finally Getting Into The Booze Game With Chuhai

posted by TheresaRockFace -

'Coca Cola's Company plans to introduce a fizzy alcoholic drink in the country, in what the company describes as the first alcoholic product it has ever developed.

Jorge Garduño, president of Coca-Cola’s Japan unit, said in an article posted on the company’s website that it is “going to experiment” with a canned drink that contains alcohol—a product category known as chu-hai in Japan.

The chu-hai drinks are often made with a distilled grain-based alcohol called shochu and flavored, carbonated water. Flavors range from strawberry to ice tea and cream soda.

A spokeswoman for Coca-Cola Japan confirmed Wednesday that low-alcohol products are being “considered as an experimental approach.' more via The Wall Street Journal 

Chuhai is a portmanteau of “shochu,” a Japanese type of alcohol made by fermenting and distilling starches, and “highball.” 

Let the party begin. Does it sound good?

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