Coca-Cola Is Finally Getting Into The Booze Game With Chuhai

'Coca Cola's Company plans to introduce a fizzy alcoholic drink in the country, in what the company describes as the first alcoholic product it has ever developed.

Jorge Garduño, president of Coca-Cola’s Japan unit, said in an article posted on the company’s website that it is “going to experiment” with a canned drink that contains alcohol—a product category known as chu-hai in Japan.

The chu-hai drinks are often made with a distilled grain-based alcohol called shochu and flavored, carbonated water. Flavors range from strawberry to ice tea and cream soda.

A spokeswoman for Coca-Cola Japan confirmed Wednesday that low-alcohol products are being “considered as an experimental approach.' more via The Wall Street Journal 

Chuhai is a portmanteau of “shochu,” a Japanese type of alcohol made by fermenting and distilling starches, and “highball.” 


Let the party begin. Does it sound good?



Want to know more about Theresa? Get their official bio, social pages & articles on iHeartRadio! Read more


Content Goes Here